Technical SEO is the process of ensuring that your website conforms to search engine guidelines so that it can be crawled and indexed without any issues. The main goal of a technical SEO audit is to assess the current SEO of your website and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have changed dramatically and search engines have become more sophisticated. According to Statista, there are now around 3.5 billion smartphone users worldwide. This huge increase in smartphone usage has prompted Google to launch an algorithm update that gives more importance to site speed and mobile experience in ranking web pages.
Today, websites with poor structure, slow page load times, and strange redirects can be penalized by Google. Without proper intervention, these Technical SEO issues can result in a drastic drop in search rankings and organic traffic. Considering that the top organic search results receive about 35 percent of clicks, a drop in rankings can be detrimental to your business
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TECHNICAL SEO AUDIT
We conduct a comprehensive SEO technical audit to identify and fix technical SEO issues of your website. The audit covers important check points including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analysis results, we develop short and long term solutions to improve your visitors' website experience and increase your Google ranking.
COMPETITOR ANALYSIS
Get a complete overview of your competition's optimization strategy and determine your conversion opportunities. Our technical SEO consultants evaluate your competition's keyword performance, search engine rankings, social media presence, and technical and backlink profiles. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
META DATA ANALYSIS
Improve your online visibility and get more traffic with meta tags that effectively describe your page content to web visitors and search engines. Shivup Technology does technical SEO for WordPress, which includes analyzing and optimizing your meta description, title tags, meta keywords, alt attributes, and robot tags. This way, we ensure that any misused metadata doesn't seriously harm your SEO performance.
IMAGE OPTIMIZATION
Large images slow down your site performance and drive away page visitors. Decrease your site load times and attract more customers with technical SEO for ecommerce. Our experts choose the right file format, optimize your optional features, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
SPEED OPTIMIZATION
Page speed affects your ranking and, more importantly, the online experience of your customers. Our technical SEO experts enable file compression to reduce the size of your CSS, JavaScript and HTML files. We optimize your code, minimize redirects, take advantage of browser caching, use Content Delivery Networks (CDNs) and improve server response times.
STRUCTURED DATA MARKUP
Make it easy for search engines to crawl, interpret, and display your content by using schema markup. We highlight your page elements, specify data tags, build HTML, and add schema markup to your page. Our team uses Google's Structured Data Testing Tool to test your markup and diagnose any issues.
BACKLINK ANALYSIS
Gain a better understanding of your website's online authority and search ranking capabilities with Technical SEO for Ecommerce and Other Platforms. Our team conducts backlink analysis to ensure that you receive incoming links from reputable and high-authority websites. We use various backlink data sources to identify your referring domains, check their site authority and determine the social share of the linking pages.
PENALTY RECOVERY
Google penalties can be the result of algorithm changes or black-hat technical SEO for WordPress. To help you recover from penalties, our SEO experts use Google Search Console to identify which types of penalties affect your website, assess your backlink strategies, and rank your original web pages and pages by Google. Resolves variations on crawled content. We also test all of your redirects to make sure they're working correctly.
WEBSITE MIGRATION
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migrations, including benchmarking performance analytics, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, handling 404 pages, and monitoring traffic and rankings to do is included.
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